Importance of Big Data in an Enterprise Big data is a term referring to a vast amount of data assets that are very large and complex to the extent that they cannot be captures, stored, analyzed, and visualized easily using the tools available in an enterprise. Big data is usually collected when companies are attempting to find trends from the available data sets. Big Data can also be found in other areas including during research on the environment and human genome. Limitations that arise from big data normally affect many areas of business including informatics, finances, and internet search results. Organizations usually have to invest in powerful hardware and software applications that allow parallel processing of thousands of servers in order to harvest big data. Any organization that cannot obtain big data by itself should buy it from third-parties rather than miss out altogether. During periods of uncertainty, it is important for businesses to collect as much big data as possible. Statistical analysis of the big data is necessary in this period since the decisions that the business makes during this period should be informative because they can either make or break it. Big Data enables companies to see changing consumer demands early so that they can adopt measures to satisfy these needs.
Lessons Learned from Years with Analytics
Most companies cannot process Big Data by themselves hence need a collaborative framework that enables different organizations to work on various sections of the big data and share the results with other companies. With smartphone usage surpassing desktop usage in almost all countries, there is a lot of accurate and informative big data to be collected. Techniques of collecting this data efficiently are also being developed to ensure maximum utilization.
Understanding Analytics
It is important for every company to collect Big Data in order to be aware about their customer’s shopping trends. Understanding customers enables enterprises to adopt to changes made by consumers and know what they don’t like. With this data, it becomes easier to predict a consumer’s buying patterns as well as to implement better marketing strategies. Nowadays, e-commerce stores have leveraged on big data to provide better and successful marketing campaigns including those that involve pairing products that consumers might like based on their shopping history. There are many sources of Big Data that companies leverage on to get specific information to increase their customer base and retain existing customers. Advertising companies enable targeting specific customers by getting information from their social sites and public forums. By analyzing the data, it is easy to find out the right products to show a consumer hence increase his or her chances of making a purchase. Every enterprise needs to take big data into account in order to market and sell their products and services in a smart way.

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