How To Achieve Balance Between Customer Experience And Security
There are multiple channels and over multiple devices that customers are using these days to interact with brands. This has lead to the fundamental shift on how new multichannel customer behaviors are accommodated. Providing a smooth multichannel experience isn’t longer an exception but more of a rule. It can literally bring competitive edge to your brand by having a connected customer experience.
On the other hand, this has made security to become more and more crucial like never before particularly if you are dealing with sensitive data of thousands of customers. A single breach is more than enough for your customers to lose their trust on your brand. And because every measure you are taking in affect the CX or Customer Experience, this is actually raising lots of questions on how brands can achieve balance between security as well as customer experience.
The good thing is, there are 3 ways on how you can do this like what is listed below:
The Essentials of Companies – Getting to Point A
Number 1. Finding cIAM solution – today, there are plenty of cIAM solutions out there and each of it has different capabilities and security features. So, if you are planning to buy one for your brand, make it a point that it comes with the preferred security feature you want. For you to be sure that you’re talking with the right cIAM vendor, you’ve got to ask them questions similar to how does the solution performance is affected on allowing security features, does the solution has application and data level security, does the solution is notifying admin of privileged account activity and so forth.
Getting Creative With Experts Advice
Number 2. Enable secure and smooth authentication – when it comes to security, it is a good initiative to have multifactor authentication. With multifactor authentication technology, this is requiring the users to provide different kinds of verification just to prove his or her identity. Common approach with regards to MFA is, it needs the user to go through 2 levels of authentication. First, users have to submit their credentials and once done an OTP or One-time password login is sent into registered mobile number.
Number 3. Centralizing and securing data – if you wish to have a seamless multichannel experience among your consumers, then it is vital to have a centralized data which is then dispersed across various places. When going to centralized profiles, you can apply security at varying areas like authentication, access control, data layer and so forth. Any missed area can compromise the security or customer experience is ruined or worse case scenario, it can be both. Most of the security requirements similar to end to end encryption doesn’t directly affect customer experience. Generally, having stronger encryption means more security but there needs to be balance to it.